SQL CTE with JOIN
A CTE joins to a real table exactly like any other table would.
What & Why
Once a CTE resolves, it behaves like a table for the rest of the query — including being the left or right side of a JOIN.
See How It Works
BUSINESS QUESTION
Marketing joins one lead summary per campaign back to campaign details.
| id | campaign_id | created_at | qualified_at | converted_at | lead_score | source | country | |
|---|---|---|---|---|---|---|---|---|
| 301 | 1 | ana@example.com | 2024-01-21 09:10:00+00 | 2024-01-22 11:00:00+00 | 2024-02-02 10:00:00+00 | 86 | google_ads | US |
| 302 | 1 | ben@example.com | 2024-01-24 12:40:00+00 | NULL | NULL | 52 | google_ads | CA |
| 303 | 2 | chloe@example.com | 2024-02-16 08:30:00+00 | 2024-02-18 14:20:00+00 | NULL | 74 | GB | |
| 304 | 3 | dev@example.com | 2024-03-20 17:15:00+00 | 2024-03-21 09:00:00+00 | 2024-04-04 16:00:00+00 | 91 | US |
| id | name | channel | spend | start_date | end_date | status | target_segment |
|---|---|---|---|---|---|---|---|
| 1 | Spring Launch | google_ads | 55000.00 | 2024-01-15 | 2024-03-31 | active | smb |
| 2 | Retention Webinar | 45000.00 | 2024-02-10 | 2024-04-15 | active | enterprise | |
| 3 | Finance Retargeting | 50000.00 | 2024-03-12 | 2024-05-31 | active | enterprise | |
| 4 | Enterprise Search | google_ads | 60000.00 | 2024-04-01 | 2024-06-30 | active | enterprise |
EXAMPLE QUERY
WITH lead_summary AS (
SELECT
campaign_id,
COUNT(*) AS leads,
COUNT(*) FILTER (WHERE converted_at IS NOT NULL) AS conversions
FROM marketing.leads
WHERE campaign_id IS NOT NULL
GROUP BY campaign_id
)
SELECT
c.id AS campaign_id,
c.name,
COALESCE(ls.leads, 0) AS leads,
COALESCE(ls.conversions, 0) AS conversions
FROM marketing.campaigns c
LEFT JOIN lead_summary ls ON ls.campaign_id = c.id
ORDER BY campaign_id;RESULT — one row per campaign
| campaign_id | name | leads | conversions |
|---|---|---|---|
| 1 | Spring Launch | 2 | 1 |
| 2 | Retention Webinar | 1 | 0 |
| 3 | Finance Retargeting | 1 | 1 |
| 4 | Enterprise Search | 0 | 0 |
Pre-aggregation prevents the child join from multiplying campaign rows.
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